Jaggers
Texas Roadhouse corporate office launched a genuinely delicious burger, chicken and salad quick-casual restaurant. The branding initiatives guided the company characteristics: genuine, hand-crafted, witty tonality, delicious food with a fun experience.
I partnered with the Marketing Director to develop the creative and strategies for in-store, online and out-of-home advertisement. In addition, training materials, franchise communications and consumer loyalty programs. I art directed photoshoots, wrote copy and illustrated supporting visual elements.
packaging
digital
email campaign
email campaign
website
