melissa bee creative
KFC11+STORE+fpo.jpg

KFC11

Brand development for KFC Fresh.

KFC11

KFC launched a new fast casual concept to elevate the KFC perception. The new menu offerings featured recipes that included nods to the global cuisine. I was with them for the journey and created the visual branding starting from the logo and on up.

 

logo and signage

exterior signage

photo direction

packaging

menu

print

splash page

outdoor advertising